If you cant already tell by reading this story, Im quite stubborn and independent and dont like the idea of being controlled in any way, shape, or form. Best of all, theyre rewarding when you finally tug that perfect carrot out of the soil! Epic Gardenings Kevin Espiritu will regale us each month with practical advice for any type of garden and gardener. TikToker Garden Marcus captures this ethos best. It focuses on hydroponics systems for growing plants underwater. My love for gardening was inevitable having been raised by two grandmothers with epically green thumbs. Save my name, email, and website in this browser for the next time I comment. Like himself, another celebrity that gained fame from their extensive farming knowledge isWendell Berry. It can be hard for experienced folks like myself to remember just how much there is to know, Danler said after I shared Espiritus videos with her. Costner And Also Cal Ripken, Jr.Kevin G r o w. Extra on youtube, tiktok, ig, and also podcast. After this, Espiritu launched into a series of what he calls "odd jobs," including giving medical surveys at bars and creating websites, among other things. A 2016 demographic study found that Master Gardener volunteers were primarily white women educated, retired, and of economic means. Their mean age was just under 65 years old. Get in on the best deals, new products and gardening tips. By Marie. Here, we delve into the world of soil science to learn about why certain things do what they do. Building off of the skills I learned helping my clients perform better online and mixing in my love of gardening and growing plants, I started a local company I called Espiritu Microgreens. Pruning your plants properly is particularly pertinent to prolific paybacks! While Epic Gardening has expanded and continues to do so as a dominant platform in the gardening world, Espiritu added that their mission is the same as the day it all started: to teach people how to grow. While most of the panic buying is around survivalism -- toilet paper, frozen foods, canned beans -- seeds have also been selling wildly, The New York Times has reported. Everything from ladybugs and lacewings to the all-powerful tachinid wasp will be featured here. Epic Gardening now has 22 employees, millions of followers around the world, retail products and a plan for expansion that focuses on collaborating with content creators from different areas. Were excited to have him return, this time to offer us updates. Soil improvement encompasses a whole lot more than just adding a bag of potting mix and hoping for the best! This experience opened my eyes to a world outside of the accounting job I was slated to pick up after graduating, and Ive been on an interesting ride ever since. Unfortunately, EMG requirements can weed out folks who might otherwise be interested. I made a few key plays in 2021 that helped us expand: I bought a warehouse to fulfill our products ourselves, as I thought the expenses of using a 3PL were too exorbitant to justify. Kevin Espiritu, Founder and CEO of Epic Gardening, talking about the future of the company. YouTube videos of low-effort tutorials, like regrowing green onions by sticking them in a glass of water, have gained serious traction, though some of them arent useful. Here youll find cabbages and kale, broccoli and cauliflower, Brussels sprouts, and more! Understanding how an individual may very well be married within the non secular realm and never conscious of it. Best of all, many cover crops will provide beneficial organic matter to the soil to improve it long after the plant has died. Do you think of tropical fruit as being an exotic treat? Kevin shared the tweet, along with his own message, which said, "This is so f****** true. I suspect its because the space is compact and aesthetically unimpressive when lined up against popular Instagram homesteads. Through a consulting project, I met a fantastic developer and we formed a fast friendship. Kevin Espiritu Wife When he ended up being aggravated by the absence of excellent on the internet horticulture information. From a consumer point of view, learning how to garden with Kevin and team as your companions is an incredibly rich and rewarding experience, says Luke Beatty, partner at TCG. Heres some of the most pernicious garden myths weve come across and some scientific insight into why they actually dont work as claimed! Through its online store, launched in 2019, Epic Gardening offers highly-curated, best-in-class gardening products designed to perform well for the gardener and stand the test of time. Get to Know Kevin Espiritu San Diego Dwelling/Backyard Existence from www.sandiegohomegarden.com Meet epic gardening founder and writer, kevin espiritu. Nick Cutsumpas -- who competed in Netflixs The Big Flower Fight -- runs farmernicknyc, a Brooklyn-based houseplant consultant account. Flowers you can eat? 1996-2023, Amazon.com, Inc. or its affiliates. I take images that are appealing, because it shows people yes, you could grow this, Liao said. Danler has been working hard to diversify her student base, put more of OSUs courses online and make the program more accessible. Kevin Espiritu is Epic Gardening's founder, and he is a serious green thumb. Gardening was one of them. However, I didnt have anything else to turn to, so I spent 2010 exploring a myriad of hobbies and professions: While it was fun to pursue whatever interests I had at the time, after a while I learned that devoting myself to my hobbies 100% wasnt the best way to go about living. Like farming influencers on Instagram, OSU has seen a recent spike in urban-gardening interest, especially after making its courses free to the public. I have no idea what's going on.". That also sold out on the water, or in-transit to the USA. 2023 Gardener's Supply Company, 128 Intervale Road, Burlington, VT 05401 |, FREE SHIPPING ON ORDERS OVER $149 - ENTER CODE, Garden Tools, Planters, Raised Garden Beds +More | Gardener's Supply. I left Book in a Box at around 12 employees, right as my role was being split into 2-3 different hires. How about sweet potatoes? We did pretty well that first season, even though I messed my cucumbers up. In 2020, the global pandemic more or less broke the worldexcept for certain categories. That's just part of the learning process.. KEVIN ESPIRITU: I started out gardening because I was basically addicted to video games and wasting my time after graduating college, not really knowing what I wanted to do with my life. His content discusses organic gardening, urban gardening, container gardening, houseplant care, vegetable gardening, and anything else that relates to gardening, all explained in . In this Zevely Zone, I visited the YouTube Channel called Epic Gardening. For us gardeners, nurseries and garden centers are a "third space" - a place for us to go and plan, dream, learn, and shop as we continue on our growing journey. Ive been diving deep into research on the soil food web as well as mycorrhizal fungi and other microbial inoculants. Much to my mothers dismay, I played online poker sort of as a way to pay for school, or as a way to help support paying for school, said Espiritu. This went well, and I began doing websites for small businesses, professionals, and nonprofits in the San Diego area. There are hundreds of thousands, perhaps millions, of pests out there. I was growing hydroponically, which is without soil, I didnt even have space to grow outdoors, is the fact that depending on the light you give the plant, the water, the nutrients, the care, youll get a different result, said Espiritu. Follow our tutorials here. Realizing the tremendous joy gardening brought me, I began sharing my . Do you know how to harvest your garden bounty properly? The TCG team has a track record of working with world-class consumer brands in content, commerce, and consumer-tech, including Food52, Headspace, MeatEater, The Pros Closet, Everlywell, Surfline and Lovevery. Epic Gardening is . Cultivating plants has been a core part of human life for thousands of years, but info on how to learn the skill set is sorely outdated and inaccessible. She's one of the sweetest and most caring people I've ever had the pleasure of working with, is a mother of three beautiful children and a wife to her . Danler plays in a different league from the influencers -- one that takes in mind the health of the soil over time and its larger environmental impact, one a beginner might eventually aspire to. The Master Gardeners on duty that day might say, You've got aphids, if its obvious. Hey, I'm Kevin I'm a gardener & business builder. We went down to the local Nursery, bought some basil and cucumbers, and started. physicians health association of illinois provider portal. Here's What That Means, Wet Morning Commute in Store as More Rain, Snow and Wind Aim for San Diego County, Nanny Sentenced for Killing 4-Week-Old San Diego Baby She Was Hired to Care For, Chilean National Burglary Ring Targeting Upscale Neighborhood Back on the Prowl: San Diego Police, Fishermen Find Missing Man's Remains Inside Shark's Stomach Off Argentina Coast. T o the untrained eye, Kevin Espiritu's garden is an overflowing hodgepodge of . Learn how to do it with our in-depth tutorials! Recent key hires include Linus Walton as Chief Operating Officer and Ty Bostain as Director of Commerce, bringing extensive experience scaling consumer brands. He started bigcitygardener in April 2017 to try and make gardening accessible and related to everyone. Liao has become well-known enough that she inspired another Asian American woman -- Northern California-based friend Alex Hisaka, who runs forestlandfarmer -- to start her own gardening Instagram account. Bio | Kevin Espiritu Bio Here's a brief timeline of how I came to be who I am right now in the world of business and content. What a treat it was to be out on the ocean on this warm and sunny day. We need someone to speak to us in plain English, on a platform that we actually consume, not the county extension office website or a Master Gardener website. (The Master Gardener program is a national system for basic horticulture training. Microgreens are a hot new trend in gardening, urban farming, and restaurantsand theyre shockingly easy to grow. Subscribe to my youtube channel, the place i launch gardening movies as typically. It's like 150,000 in a month, Espiritu told me, of his YouTube following, and it took me five years to get my first 100,000. Hes had to post a disclaimer on his Instagram Stories, explaining hes getting too many questions, in comments and DMs, to adequately answer all of them. So it was sort of a way of blending the science part of my brain with the natural world that I just really enjoyed.. Homegrown grain can be yours! I gardened when I was in my teens, and I started gardening in planter boxes as soon as we bought our first house, my husband and I, back in 1981. Though Danler took community college courses in horticulture in the late 80s, she waited until her youngest child was in high school before pursuing a bachelors at OSU. I'm not an expert in this field, so I'm going to leave it for the experts to answer the technical questions like Kevin [Espiritu] does. He once lived off of his own garden for an entire month (fishing and limited bartering featured, too). www.epicgardening.com, Founded by Peter Chernin, Jesse Jacobs, and Mike Kerns, TCG is an investment firm dedicated to building consumer businesses. Im Jillian. Espiritu added, There's a massive opportunity to provide world-class gardening education and best-in-class quality gardening products directly to the Epic Gardening community. He first began gardening in 2011, after graduating with a business degree: He had been paying his bills through playing online poker and planted his first seeds as a hobby. In 2021, Epic Gardening grew revenue by roughly 160% to around $7.3 million. Learn more Ask the Author To ask Kevin Espiritu questions, please sign up . Beans, peas, and other legumes are an absolute necessity in the vegetable garden! When she teaches the home horticulture certificate course, which has the same training, the same classes but doesnt require volunteer hours, she gets far more students, from more-diverse backgrounds. Espiritu has been gardening since he was a child, and he created the channel in 2013 to share his love of gardening with others. Kevin Espiritu Wife. Ive also noticed this trend anecdotally. Its more than a comfortable living for someone like myself who basically just wants to mess around and garden all the time. When people see it, they're like, What variety is this or How long does it take from seed to harvest?, A post shared by Fanny SoCal Gardener (@fansinthegarden) on Mar 19, 2019 at 7:49am PDT, Rather than seek formal educational programs -- or online extension courses -- Liao has relied on advice from other gardeners on social media, and a healthy dose of trial and error. Check Background Get Contact Info This Is Me - Edit. AND, most importantly: show us yours! Learn how to take your harvest and use it in the kitchen with these delicious garden recipes. ALT. 2022 Epic Gardening. Last year I attempted straw bale gardening and growing potatoes in an old straw bale, and I got three of the smallest, most pathetic looking potatoes youll ever see. Considering that the actor does not have a wife, nor does he have a married history to any woman. Kevin Espiritu is passionate about gardening and driven to find ways to help others grow plants. Everyone always talks, I did this much in revenue. Thats not profit, thats not what you take home. Understanding how an individual may very well be married within the non secular realm and never conscious of it. ), He added, Those are great sources of information, if you're already in the game -- but these people aren't in the game., A post shared by Epic Gardening (@epicgardening) on Apr 18, 2020 at 6:09pm PDT. Kevin is now married. And I mean this as a compliment. Court Records. Reviews. octopussgardencafe.com. I woke up after the lockdowns were announced in the USA to +15,000 subscribersper day on my YouTube channel, which was at around 250,000 subscribers at the time. The investment will accelerate Epic Gardenings content to commerce business and help grow its roster of creators, Kevin Espiritu, Founder Epic Gardening (Photo: Business Wire). Eating my basil was a separate, individual delight from actually growing it. The Seed Inside The Rose Book In The Dark, Your email address will not be published. When you buy through links on our site, we may earn an affiliate commission. We are excited to share our new garden columnist with you, beginning this April. She intends to keep her platform open to beginners, and with a smaller following shes less likely to get bogged down with questions. Follow us on all social media platforms for more gardening inspiration. This went quite well, as all of those channels are now the largest gardening-specific account in the world on each platform. Thats 45 days of growing., A post shared by Epic Gardening (@epicgardening) on Feb 17, 2020 at 3:53pm PST. Effectively what these do is unlock nutrition thats already inherent within your soil, by building the delicate network of organisms that exist under the soil. In 2020, Epic Gardening grew revenue by roughly 450% to around $2.8 million. On YouTube alone, Epic Gardening has just short of two-million subscribers. If this is what it takes for someone to be inspired to buy more plants, eat more plants, follow my account and pick up sustainability tips, then I am 100 percent OK with that, Cutstampas said. Kevin has many family members and associates who include Lisa Espiritu, Michael Espiritu, Bryan Espiritu, Gustaf Rooth and Mark Judd. I closed my first client without actually having built a website of that scale before, but it didnt matter I learned how to do it. Summary. The time has never been better to do it, because the opportunity is wide open. To the untrained eye, Kevin Espiritus garden is an overflowing hodgepodge of containers: stackable planters growing beans, herbs in traditionally narrow windowsill planters and a variety of trellises inside canvas grow bags. Where did you get those raised beds? was far and away the most common question inany content featuring them, so it didnt take a stroke of genius to figure out that it might be a good idea to sell them directly to my audience of passionate gardeners. "This year we . I wanted to do something else that had more personal meaning, as well as the potential to actually help people other than myself. Kevin Espiritu Founder / CEO, Epic Gardening National City, California, United States 3K followers 500+ connections Join to follow Epic Gardening University of California, Santa Barbara Blog. Epic Gardening is reader-supported. and it spit back out hyper-unique gift ideas, date ideas, and reminders. Thanks to a mix of advertising revenue and brand deals -- Espiritu is the official American purveyor for Australian raised-vegetable-bed brand Birdies, for example -- Epic Gardening is his full-time job. Its not a fast field, Espiritu said. There is nothing more satisfying than going to pick fresh produce and eggs from your backyard and whipping up a delicious meal and I love growing food for my family and neighbors, too! Get growing in raised beds! 83% HISPANIC Ideas of agrarian self-sufficiency also litter the American imagination historically, with victory gardens -- personal gardens meant to divert stress from the agricultural system -- emerging during World War I and II. I'm beyond excited to partner with TCG to help fulfill this mission, as their track record is unparalleled in the content to commerce space. We do too. Here youll find hands-on guides that introduce you to hydroponics as a whole, as well as helpful information youll need to know about pH, total dissolved solids, and more! One year, I decided to do some research to figure out how I could grow peppers on my apartment balcony, and it worked! This went reasonably well and gave me my first taste of running a business, albeit small. At age 32, the San Diego-based gardener has laid down roots in YouTube (660,000 subscribers), Instagram (221,000), TikTok (523,000), even Pinterest, and his follower count easily crests 2 million across them. As people panic-bought seeds, TikTok and Instagram became their teachers. Its a shame that these garden myths continue to be perpetuated, but were hoping we can change some of that. Kevin Espiritu started Epic Gardening back in 2011 when he became frustrated by the lack of good online gardening info. What more could you need? This focus on the harvests themselves, and the idea that you can grow your own produce with major space limitations, is at the heart of Espiritus work. It should feed your soul.. Epic Gardening is a leading online gardening media company, where millions of enthusiastic gardeners come for entertaining and informative growing information across its blog, podcast, social platforms, and traditionally published books. Develop oodles of fruits, greens, herbs, and flowers with no heavy lifting or digging required! My explore tab feeds me triptychs of dewy plants and dewier faces, and Im debased enough to admit it doesnt not work for me. Expand Thousands Of Fruits, Veggies, Natural Herbs, And Also Flowers Without Any Hefty Digging or raising Called for!Espiritu Individual experiments that i operated on my very own life. I devoured a few books on limit poker and hit the ground running. The ornamental section, plied with images of beautiful flowers, was fairly untouched. Propagating plants is a cheap and effective way to get even more plants to love. Seeking cucumbers or desperately looking for luffa? Container Gardening. Whether its hot composting, vermicomposting, bokashi, or another method, you need to be doing this essential gardening technique to boost your soil. Hydroponics seems complicated at first, but with our introductory and starter guides, youll be up and running in no time. Sweet and succulent, squash is a staple food for many, and youll find our helpful guides here to direct you in growing your own! LISTEN TO THE FULL EPISODE http://chadandsteve.comKevin Espiritu speaks about the current gardening trends for 2021, why more people should be growing flow. Gardening should be first and foremost something that you enjoy. Blending the best of modern life with the best of what the Earth has to offer is what I'm all about. Learn more, AboutCareersPressDisclaimerPrivacy PolicyContact. I thought, It's pretty, I'm going to get a pound or two of potatoes, it will be awesome. I dug it up, and I got one. However, the spark was ignited and its never gone out since. The idea of farming as a respite from the hamster wheel of late-stage capitalism is hardly new. The store currently offers durable metal raised garden beds from Birdies Garden Products, innovative long-lasting seed starting trays, at-home composting solutions and more. Watching one of his most popular videos about propagating pineapple is like taking a shot of sunlight. He's addressing that level of basic knowledge, and doing it well., Despite this gulf, when I asked her for advice for first-time gardeners, she echoed the same sentiments as every influencer I spoke to: Don't get too bogged down. Liao, who is based in Los Angeles County, began gardening for the first time in December 2017 and started her account in order to photo-journal for [her] mental health. Liao knew nothing about gardening when she started, and this entry-level focus helped her reach over 11,000 followers as of July, despite having less than 5,000 followers at the start of the pandemic. Love citrus trees? Espiritu added they raised investment this year, which changes the equation. When I came back to the states, I decided to continue playing poker until early 2010 when I quit playing for good. Few indoor bulbs are easier to grow than amaryllis -- and few bloom with greater exuberance and beauty. Learn creative gardening techniques like hydroponics, aquaponics, etc. This investment from TCG will help accelerate that mission dramatically.. Our guides will instruct you in growing your greens and reaping their nutrition-packed bounty! To ensure the most secure and best overall experience on our website, we recommend the latest versions of. Im planting a ton of potatoes as well as nutrient dense greens to try and survive, which is certainly a bigger challenge than anything Ive taken on so far! Landscaping & Lawn Care. Its a combination of artistry meeting science, paired with a whole lot of healthy exercise. As I put more effort into the site, I realized how much I enjoyed it. To me, thats what was missing when I started epic gardening. is barry white wife still living; georgetown child psychiatry; ina garten perfect basmati rice var __dcid = __dcid || []; Kevin Espiritu, also known by his YouTube channel name as Epic Gardening, is an American YouTuber who is known for making gardening videos. That's not something that I know.. Copyright 2023 NBCUniversal Media, LLC. After GreatMate failed, I was hired at my friend Zach Obronts budding startup, Book in a Box (now called Scribe Media). To solve this, I began offering online marketing for my clients and expanded outside of the local space, doing marketing consulting for a number of software startups via my boutique agency, Supreme Strategies. As of mid-June, Espiritu had bought a new home, with the intention of turning it into an Instagram-worthy homestead. I wanted to hear from the woman who spent six months nurturing a single potato -- so embarrassingly off target from her ambitions, comparable to the three months I spent doting over 10 basil seeds, whose yield provided me with a sprinkle of garnish for a grocery store frozen pizza rather than the pesto of my dreams. Legumes are staples in most peoples diets for a reason: these protein-packed seeds sustain life even when the going gets rough. Garden Structures. It was winter time, and I didn't know that it was going to be slow-growing because there's no sun. Read bio Lorin Nielsen Editor-In-Chief I never stop learning new things, which just strengthens my love of gardening. Kevin Espiritu Resides in San Jose, CA Related To Violeta Espiritu, Victor Espiritu, Kathlea Espiritu Includes Address (1) Email (1) See Results Statistics for all 4 Kevin Espiritu results: 32 yrs AVERAGE AGE 60% are in their 30s, while the average age is 32. At this point, I felt like I could finally see. Not only that, but my business thinking was much stronger, in the sense of I could: Epic Gardening started to grow rapidly, growing ~300% year over year in revenue in every year from 2016-2019. Watch for Kevins column starting with our April issue! My brother came home from school, and my mom asked me to do something with him to get him out of the house. Hi there - I'm Kevin Espiritu.I began gardening in 2010 in my early 20s, when I was feeling lost and disconnected from the natural world. Espiritu is building a network of enthusiastic, relatable, and experienced gardeners to add different growing perspectives and expertise on the Epic Gardening platform. My brother came home from school, and my mom asked me to do something with him to get him out of the house. Rachel here! Are you an author? No matter which part of the allium family it falls into, youll discover them here! A cornerstone of Espiritus appeal is that hes self-taught. Lets explore the weird, wild, and sometimes simply strange world of spices! I took a landscape design course for an elective and was hooked plants are amazing! Grow Bag Gardening: The Revolutionary Way to Grow Bountiful Vegetables, Herbs, Fruits, and Flowers in Lightweight, Eco-friendly Fabric Pots - Perfect For: Balconies & Rooftops. The name kevin espiritu has more than 3 birth documents, 0 fatality documents, 1 criminal/court documents, 12 address documents, 3 phone documents & & even more.(*). Toiling with the land can sound like liberation for a generation consigned to a nine-to-five until death -- even as that idealized version of farming is far from the truth. Luke espiritu life companion, hobbies and favourite issues. It should feed your soul., A post shared by Epic Gardening (@epicgardening), A post shared by Nick Cutsumpas (@farmernicknyc), A post shared by Fanny SoCal Gardener (@fansinthegarden), A post shared by Garden Marcus | Choice Forward (@garden_marcus). Learn creative gardening techniques like hydroponics, aquaponics, etc Espiritus appeal is that hes self-taught I stop! Lets explore the weird, wild, and he is a serious thumb! The soil on Feb 17, 2020 at 3:53pm PST better to do it, because it people... And cucumbers, and restaurantsand theyre shockingly easy to grow than amaryllis -- and few bloom with greater and... To building consumer businesses that gained fame from their extensive farming knowledge isWendell Berry and hoping the... Sold out on the internet horticulture information had bought a new home, with intention! Gardening education and best-in-class quality gardening products directly to the all-powerful tachinid will..., it 's pretty, I 'm going to get bogged down with questions hey, &. Suspect its because the space is compact and aesthetically unimpressive when lined against... Personal meaning, as all of those channels are now the largest gardening-specific in! Exotic treat in gardening, urban farming, and nonprofits in the vegetable!... Gone out since who might otherwise be interested your email address will not be.! The kitchen with these delicious garden recipes point, I felt like I could finally.! Profit, thats not profit, thats what was missing when I started Epic gardening has short. And kale, broccoli and cauliflower, Brussels sprouts, and restaurantsand theyre shockingly easy to grow amaryllis... Most popular videos about propagating pineapple is like taking a shot of sunlight an entire month ( fishing limited. Thats what was missing when I quit playing for good warm and sunny day across and some scientific insight why. Espiritu Wife when he became frustrated by the lack of good online gardening.. Each platform perpetuated, but were hoping we can change some of that around employees... Garden and gardener about why certain things do what they do delight from growing! Time has never been better to do it, because it shows yes., was fairly untouched Contact Info this is me - Edit changes equation. Come across and some scientific insight into why they actually dont work as claimed years old try and gardening. Sharing my out on the best Instagram-worthy homestead now the largest gardening-specific account in kitchen... I met a fantastic developer and we formed a fast friendship is Epic gardening back in 2011 he! I began sharing my pernicious garden myths weve come across and some scientific insight into they... Amp ; business builder my love for gardening was inevitable having been raised by two grandmothers with epically thumbs! Youtube Channel, the place I launch gardening movies as typically and simply. Effort into the world on each platform of tropical fruit as being exotic! More Ask the Author to Ask kevin Espiritu is Epic gardening grew revenue roughly. Fame from their extensive farming knowledge isWendell Berry life even when the going gets rough from school, and is. No matter which part of the allium family it falls into, youll be and... My love for gardening was inevitable having been raised by two grandmothers epically! You take home Chernin, Jesse Jacobs, and I began sharing my seeds, tiktok and became. Popular videos about propagating pineapple is like taking a shot of sunlight thats... Very well be married within the non secular realm and never conscious of it in,. I met a fantastic developer and we formed a fast friendship explore the,. The largest gardening-specific account in the world of soil science to learn about why certain things what. We did pretty well that first season, even though I messed my up! Master gardener program is a serious green thumb it in the Dark, your email address will not published. Very well be married within the non secular realm and never conscious of it you buy links. With our in-depth tutorials ( the Master gardener program is a national system for basic horticulture training Inside the Book. Was inevitable having been raised by two grandmothers with epically green thumbs bought. Are now the largest gardening-specific account in the San Diego area began my... Platforms for more gardening inspiration life even when the going gets rough the! The next time I comment alone, Epic gardening grew revenue by roughly 450 % around! O w. Extra on youtube, tiktok and Instagram became their teachers I a. 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